Cape Town Tourism: Employing Digital Marketing in Tourism

Tourism was considered as the most lucrative industry globally, and a rapidly growing one. It was seen as a vital tool for employment and wealth creation, social development, and foreign exchange earnings, which concurrently served to enhance cultural knowledge. Tourism created socio-cultural and political networks thereby strengthening international relations too. It accounted for generating every one job out of twelve in South Africa. Cape Town, one of the most popular cities of South Africa, was best known for its exotic locations, pleasant weather, natural resources, cultural vivacity, and fine infrastructure...